City of Subiaco - Landlord and tenant work together to help revitalise Subiaco
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Landlord and tenant work together to help revitalise Subiaco
Wednesday 16 October 2019

An investment of $1.35 million and a partnership approach is an example of a thriving landlord-tenant relationship that is contributing to the revitalisation of Subiaco, alongside a range of business-friendly initiatives that the City of Subiaco is implementing.
The owners of 169 Rokeby Road, home to gourmet food retailer Simon Johnson and jewellery design studio Thomas Meihofer, recently invested in a major refurbishment of the premises to welcome Cherubino Wines wine bar and administration to the building.
The collaboration between the tenants and landlords to refurbish the Simon Johnson store last year, convinced Cherubino Wines to seek to join them and locate their new high-end wine bar at the top of Rokeby Road too.
Cherubino Wines – opening early 2020 – will be an exciting addition to the Subiaco town centre, offering a beautiful boutique small bar experience not previously available, and adding to the vibrancy of the local evening social scene.
Ian Doubikin, Director of Cooktown Construction and part owner of the building said Subiaco had all the ingredients for a thriving retail precinct and it was important to recognise that landlords and tenants were partners in helping this become a reality.
Last year, the Simon Johnson tenancy was stripped and rebuilt from floor to ceiling to an exceptionally high standard to reflect the quality of the products offered in store. Following the upgrade, turnover increased by 25 per cent.  
Mr Doubikin said the Simon Johnson tenancy was a great example of what could be done when Subiaco landlords worked together with their retailers. 
“I hope other landlords in Subiaco can learn from the example we’ve set,” he said. “We are always telling people how great Subiaco is and the opportunities there are for businesses here; I have great hopes for the future.”
City of Subiaco Mayor Penny Taylor said this was the kind of positivity and collaboration the City needed from local retailers and property owners to ensure Subi thrived.

“Property and business confidence is up in Subiaco and we are seeing growing momentum from a development and retail/hospitality perspective,” she said.
“Our whole community is welcoming of this activity and wants to see our streets revitalised.
“I’d like to congratulate Mr Doubikin and Ms Willcock on their success, and welcome Mr Cherubino.”
As part of its Economic Development Strategy, the City is implementing a range of business-friendly initiatives to encourage investment in the City. These include:

  • connecting businesses, start-ups and entrepreneurs with funding opportunities
  • marketing the after-hours economy
  • supporting after-hours events and activations
  • small business grants program
  • supporting and promoting new planning initiatives that result in the opportunity to cluster bars and clubs
  • developing and promoting a business Attraction and Retention Prospectus.
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Pictured (L-R): Simon Johnson State Manager Kellie Willcock, Director of Cooktown Construction and part owner of 169 Rokeby Road Ian Doubikin, City of Subiaco Mayor Penny Taylor